Case Study: CDON Group builds modern commerce media infrastructure with Topsort

CDON Group launches modern commerce media with Topsort for 2.5 million active customers

CDON Group, a leading Nordic marketplace operator, faced the challenge of building a retail media program from scratch after its merger with Fyndiq. They needed a modern, agile solution that could integrate lightly with their platform and protect the user experience, avoiding the complexity of legacy ad tech. They chose Topsort's commerce media infrastructure to serve as their foundational monetization layer.

Topsort provided an API-first architecture for a lightweight integration that did not overextend CDON's engineering team. The solution ensured sponsored products were ranked by relevance to maintain the shopping experience and leveraged Topsort's network to activate advertiser demand immediately. This provided CDON with a flexible foundation to launch with sponsored products and expand into offsite activation and new formats for future growth.

CDON Group