Case Study: Allegheny County boosts resident pride and engagement with TopRight's "Proud for a Reason" campaign

Allegheny County drives 11.4M impressions with TopRight

In the spring of 2023, Allegheny County partnered with the vendor TopRight to address a challenge of public perception. While the county had made significant developmental progress, resident sentiment often remained focused on past setbacks. The county leadership aimed to launch a comprehensive brand campaign to raise awareness of this progress and instill a greater sense of pride, loyalty, and optimism among residents.

TopRight implemented a research-driven, multi-channel campaign titled "Proud for a Reason." The solution involved strategic brand messaging and digital ads across Meta, YouTube, Snapchat, and Hulu, tailored to different geographic communities within the county. It also featured an interactive landing page for resident contributions. This campaign achieved over 11.4 million cumulative impressions and 70,910 clicks, with key metrics like a YouTube View Rate 10.35% above benchmark and a Snapchat Swipe Up Rate 108.79% above benchmark, demonstrating significant reach and engagement for Allegheny County.

Allegheny County