Case Study: Malibou triples booked meetings with Topo

How Malibou Tripled Meetings in a Competitive Market with Cold Calling

Malibou, a payroll and HR software company, needed to quickly prove product-market fit after Y Combinator but was blocked by the difficulty of finding accurate phone numbers for its target customers. Their lean team required a way to scale outbound efforts and reach SMB founders and HR managers in France without manually building a full sales development team, and they needed this data to live directly inside their HubSpot CRM for speed.

Topo provided an AI SDR solution fully integrated with HubSpot, which pushed enriched leads with verified contact info directly into their CRM. By using Topo to target companies based on specific signals like the use of outdated payroll tools, Malibou tripled its number of booked meetings per month. This solution created a repeatable outbound process with zero CRM friction, allowing Malibou to validate its go-to-market strategy without hiring additional staff.

Malibou

Louise Andre

Head of Growth