Case Study: OpGen Media cuts SEO research time by 80% with Topic Software

How OpGen Media Cut Research Time by 80% with Topic

OpGen Media, a B2B demand generation agency and Platinum HubSpot Partner, needed a faster way to produce high-quality SEO content briefs for its B2B SaaS and services clients. Before using Topic Software’s Topic platform, their team spent about an hour on manual keyword research and competitive analysis for each article, making it difficult to scale content production.

By implementing Topic Software’s Topic in their content workflow, OpGen Media automated much of the research process and reduced brief creation time from 60 minutes to 10 minutes per article. This helped the team increase output from 5–6 briefs per week to 50–60, save the cost of roughly half a full-time employee, improve client search rankings, and even support closing a deal with a prospect by demonstrating content optimization expertise.

OpGen Media

Brandon Pindulic

Founder and Chief Executive Officer