Case Study: Magoosh boosts new users by 180% with Topic Software

How Magoosh Increased New Users with Topic

Magoosh, an online test prep company for exams like the GRE, GMAT, SAT, and ACT, relied heavily on organic search but found SEO scoping time-consuming and complex. Their 13-person content marketing team needed a faster way to identify search intent, research keywords, and analyze competitors while still creating useful content that students could find on Google.

Using Topic’s content optimization tools, including Content Briefs and the Content Grader, Magoosh optimized four blog posts and streamlined its writing process. The results were strong: one post drove a 300%+ year-over-year increase in new users, added 70 page-one keywords and 40 keywords in positions 1–3, and reached position 2 for the primary keyword; overall, the optimized content delivered an average 180% increase in new users year-over-year.

Magoosh

Naomi Tepper

Senior Manager of Content Marketing