Case Study: Filestack achieves 300% organic traffic growth with Topic Software

How Filestack Grew Organic Traffic by 300% with Topic

Filestack, a developer-focused file upload and delivery service used by over 100,000 applications, needed a better way to scale SEO as part of its content strategy. The team’s existing keyword research and content optimization process was highly manual and time-consuming, making it difficult for writers to consistently produce search-optimized posts.

Using Topic Software’s Topic platform, Filestack optimized 10 existing blog posts with content briefs, topic recommendations, and gap analysis to improve coverage and relevance. The effort produced visible gains within weeks, including a +480/week click impact on one page, 70% ranking improvements in some cases, and an overall 300% increase in organic search traffic, with one page generating traffic value estimated at over $1,600 per month in AdWords terms.

Filestack

Shanon Montelongo

VP of Marketing