Case Study: SIGMA Marketing Group achieves profitable growth with Topgrading

SIGMA Marketing Group - Customer Case Study

SIGMA Marketing Group, a multi-channel marketing company serving Fortune 1000 clients, was struggling to turn itself around after a disastrous year that included an $800,000 loss. CEO Kenyon Blunt found that about 55% of employees were chronic underperformers, and the company’s debating-society culture needed to shift toward a more client- and sales-focused approach. Topgrading was brought in to help improve talent quality and hiring discipline.

Topgrading’s hiring and talent management methods were rolled out across SIGMA Marketing Group, with HR leading implementation and executives reinforcing the new standards. The company improved dramatically, raising the share of A Players hired and promoted from 45% to 90%, increasing internal referrals to 35% of hires, and strengthening screening and onboarding. With Topgrading, SIGMA became profitable in year two and later delivered nearly $2 million in profit after several years of steady revenue growth.

SIGMA Marketing Group

Gidgett Ingalls

Vice President Human Resources and Strategic Planning