Case Study: Red Door Interactive achieves higher-performing hires and improved profits with Topgrading

Red Door Interactive - Customer Case Study

Red Door Interactive is a privately held, independently owned marketing agency with about 80 employees and offices in multiple locations worldwide. The company was spending nearly $100,000 a year on recruiters and placement fees, but still struggled to consistently hire high-performing employees and to ensure the right people were promoted into the right roles.

Topgrading helped Red Door Interactive improve both hiring and promotion practices through its Topgrading methods. The company increased its share of A Players hired from 20% to 90%, reduced recruiting costs to virtually nothing, and saw employee confidence in promotion decisions improve sharply, with strong disagreement dropping from 20% to 2% and strong agreement rising to 81%. With Topgrading, Red Door also reported a 7% increase in gross profit and a 250% rise in operating income in the first year, with continued year-over-year growth.

Red Door Interactive

Reid Carr

Chief Executive Officer