Case Study: MarineMax achieves stronger hiring and bottom-line growth with Topgrading

MarineMax - Customer Case Study

MarineMax, the world’s largest boat and yacht dealer company, needed a better way to build and retain top talent across its growing organization. In 2002, it turned to Topgrading and Brad Smart’s hiring system to strengthen its people strategy and make talent management a core part of its culture.

Topgrading helped MarineMax dramatically improve hiring quality, with manager performance rising from 25% to 75% and sales rep performance from 25% to 90%. The company says Topgrading became deeply embedded in its culture, supported expansion to 65 stores and multiple marinas, and contributed to strong stock performance and a mid-high level management turnover rate of 13%, about half the U.S. industry average.

MarineMax

Bill McGill

Chief Executive Officer