Case Study: E*TRADE achieves a turnaround and boosts A-player leadership with Topgrading

E*TRADE - Customer Case Study

E*TRADE, a leading online financial services firm, was facing an existential turnaround challenge in 2013 as toxic mortgage-related investments from the 2008 crisis weighed on the business. With only about 25% A Players in the top two levels, the company risked serious decline, making talent quality a critical issue.

Topgrading helped E*TRADE implement the full Topgrading methodology, including Topgrading Professionals supporting interviews and workshops across key locations. As a result, 6 of 7 top team members were replaced with A Players, upper management improved to 75% A Players, and the company went from a 10-year performance of -20% to 3-year performance of +150%, while also strengthening culture and recruiting.

E*TRADE

Paul Idzik

Chief Executive Officer