Case Study: American Heart Association boosts hiring success and raises $50 million with Topgrading

American Heart Association boosts A-player hiring from 25% to 95% with Topgrading

The American Heart Association (AHA), a non-profit organization dedicated to fighting heart disease and stroke, needed to significantly raise performance bars to accomplish its ambitious goals. Under CEO Cass Wheeler, the organization associated its potential results with its talent and sought to improve its hiring success. AHA contracted with Topgrading for its services to address this talent challenge.

Topgrading implemented a comprehensive solution that included assessing and coaching AHA's corporate and regional leaders, training all managers in Topgrading hiring methods, and interviewing candidates for senior positions. As a result, AHA tripled its hiring success. The percentage of A Players hired and promoted to upper management improved dramatically from 25% to 95%. This talent transformation had a direct and measurable impact, enabling the organization to raise an additional $50 million for its programs in the following year.

American Heart Association