Case Study: Zensational Gifts boosts SEO and sales with Top4 Marketing

Zensational Gifts boosts Google Business Profile results 193.9% with Top4 Marketing

Zensational Gifts, an affordable gifts and homewares store in Australia, faced significant SEO and website management issues after unauthorized changes were made to their site by an external party. These problems caused conflicts with Google Shopping and Search Console and contributed to declining sales. The business also lacked an email marketing strategy to re-engage customers. They partnered with Top4 Marketing for assistance.

Top4 Marketing created a local listing for the store on the Top4 Platform and optimized the website's SEO structure. They also implemented an email marketing strategy using Klaviyo to leverage the customer database for promotions and newsletters. As a result, Zensational Gifts achieved a first-page Google ranking for "gift shop in geebung," saw a 193.9% increase in Google Business Profile search results, and more than doubled their social media interactions.

Zensational Gifts