Case Study: Yellow Brick Road boosts local leads with Top4 Marketing's SEO and social media solution

Yellow Brick Road boosts organic traffic 26.7% with Top4 Marketing

Yellow Brick Road (YBR), a full-service Australian wealth management company, wanted to grow its online presence and generate more local leads for its franchises. Their challenge was to outrank competitors for beneficial key phrases and increase visibility, as they could no longer rely solely on traditional high street customer traffic. They approached Top4 Marketing for local marketing strategies, including SEO and a refreshed social media feed.

Top4 Marketing implemented a local marketing and SEO strategy using their Top4 platform. They developed a tone of voice for the brand, composed content, and worked to improve YBR's ranking for keywords in key suburbs. This solution drove significant results, including a 26.7% increase in organic traffic and a 109% improvement in organic search visibility. The Top4 platform itself also received over 2,127 visits and 28+ good reviews.

Yellow Brick Road