Case Study: Agridev by Ajinomoto boosts social media reach and product awareness with Top4 Marketing

Agridev boosts Instagram reach 394.9% with Top4 Marketing

The customer, Agridev (by Ajinomoto), a local fertiliser supplier in Indonesia, faced a challenge with its generic and uncreative social media strategy. Their previous marketing efforts failed to effectively engage farmers and promote product awareness. They enlisted the vendor, Top4 Marketing, for social media management services to revamp their approach and increase sales.

Top4 Marketing implemented a solution that included a full audit, a tailored content plan focused on farmer education, and targeted Meta Ads campaigns. The vendor managed a new posting schedule based on audience behavior and conducted regular performance analysis. This strategy yielded a massive measurable impact, including a 394.9% increase in Instagram reach and a 9,200% increase in Facebook reach within just one month.

Agridev (by Ajinomoto)