Case Study: National Parks Conservation Association achieves cost savings and greater engagement with Top Shelf Design's print and digital report pairing

NPCA reduces printed pages and saves budget with Top Shelf Design

The National Parks Conservation Association (NPCA) faced the challenge of high costs and environmental impact from producing multiple extensive printed reports, including a separate booklet for donor lists. They partnered with Top Shelf Design to find a more sustainable and cost-effective solution for their annual reporting.

Top Shelf Design implemented a strategy of pairing a condensed printed annual report with a complementary digital website. This solution allowed NPCA to shift lengthy donor lists and additional stories online, significantly reducing printing costs and pages. As a result, NPCA saved a substantial portion of their project budget and increased user engagement on their website, where readers are more effectively converted into donors.

National Parks Conservation Association’s (npca)