Case Study: SAP boosts podcast downloads with TopRank Marketing

SAP boosts podcast downloads 66% with Top Rank Marketing

SAP, a major enterprise software company, sought to create a single influential marketing resource to reach multiple business objectives. They needed a scalable process to develop a content destination that would engage business leaders across various technology verticals. To meet this challenge, they partnered with Top Rank Marketing.

Top Rank Marketing developed a strategic podcast solution for SAP, creating a content map for each episode and implementing a process to identify and activate multiple influencers per episode. This approach resulted in a more engaging, storytelling format. The campaign generated a potential reach of over 52 million from influencer shares, achieved a 101% increase over the industry average for downloads, and saw a 66% increase in downloads compared to the previous season.

SAP