Case Study: monday.com achieves 1,790% above-goal social reach with TopRank Marketing's B2B influencer marketing

monday.com boosts social reach 1,790% with Top Rank Marketing

monday.com identified an opportunity to support teams transitioning to remote work during the pandemic. In a crowded marketplace, they needed to meet this need quickly in a credible way that added value. The brand partnered with Top Rank Marketing to develop a B2B influencer marketing campaign to effectively reach and engage these remote work teams.

Top Rank Marketing leveraged its existing relationships with top remote work experts to deploy a content mix rapidly. These influencers collaborated on and promoted content, including a live stream. The solution generated massive results, including a potential reach of 17.9 million from brand mentions, over 300,000 organic social impressions, and a social reach from influencer shares that was 1,790% above its goal.

monday.com