Case Study: Mitel achieves 7.2M+ social reach with TopRank Marketing’s B2B influencer marketing

Mitel expands reach to 7.2M+ with Top Rank Marketing

The customer, Mitel, a B2B tech company, faced a challenge in driving consistent and scalable performance from their influencer marketing efforts in the business phone systems industry. The vendor, Top Rank Marketing, was engaged to provide a strategic B2B influencer marketing solution to address this.

Top Rank Marketing implemented a strategic approach that included identifying an optimal influencer platform and a customized mix of tactics like an influencer-promoted eBook and various content formats. This solution enabled Mitel to achieve a social media reach of over 7.2 million, more than 5,000 landing page visits, and a 270% increase in influencer placements.

Mitel