Case Study: LinkedIn builds brand trust and reach with TopRank Marketing’s always-on influencer program

LinkedIn drives 84M potential reach with Top Rank Marketing's always-on influencer program

LinkedIn, the world's largest professional network, sought to build greater brand trust and advocacy by moving beyond one-off influencer campaigns to building lasting relationships with a community of industry experts. They partnered with the vendor, Top Rank Marketing, to help strategize and elevate their existing influencer program using B2B influencer marketing and content marketing services.

Top Rank Marketing developed an Always-On Influencer Marketing strategy for LinkedIn, identifying and engaging thought leaders whose expertise aligned with the company's goals. This program activated influencers to create thought leadership content and drive social conversations. The results achieved included nearly 2,000 brand mentions by influencers and their networks, 84 million in potential reach, and engagement rates on one social activation that were 200-450% above benchmark.

LinkedIn