Case Study: Cherwell Software triples click-through rate with TopRank Marketing influencer marketing

Cherwell Software triples click-through rate with Top Rank Marketing

Cherwell Software, a B2B tech company now part of Ivanti, faced the challenge of appealing to a new, hard-to-reach audience of C-suite executives during a business expansion into digital transformation. To build credibility and visibility for this new brand message, they partnered with the vendor TopRank Marketing on a B2B influencer marketing solution.

TopRank Marketing's solution involved identifying trusted technology experts to co-create resonant content formats like video and blog posts. This strategy acted as a force multiplier for reach and engagement. The program achieved significant results, including a 342% better click-through rate on influencer content, 5.45 million in potential reach, and video views that achieved 301% of their benchmark.

Cherwell Software