Case Study: Adobe doubles engagement with TopRank Marketing's B2B influencer marketing

Adobe doubles campaign engagement with Top Rank Marketing

Adobe, a Fortune 500 enterprise, wanted to increase brand awareness for its Analytics Portfolio and reach B2B marketers in the EMEA region across over 900 targeted accounts. Their challenge was to raise awareness and capture leads for their marketing and customer experience solutions, including Adobe Real-Time CDP, Adobe Customer Journey Analytics, and Adobe Target.

Top Rank Marketing implemented a B2B influencer marketing solution, identifying and collaborating with key industry experts to create a promotional asset. This asset was promoted through influencer amplification, paid and organic LinkedIn posts, and email. The campaign generated twice the engagement of comparable Adobe campaigns and increased form completion rates on LinkedIn by 150%.

Adobe