Case Study: Small Brokerage Company boosts production and business value with Top Producer

Your CRM Could Determine the Value of Your Real Estate Business

Top Producer® is a real estate CRM highlighted in a case study featuring veteran agent Michael Price, a 24‑year user. The core challenge addressed is how agents document and grow a transferable, valuable book of business—critical for long‑term planning and exit strategies—while staying efficient and consistently following up with clients.

Michael solved this by using Top Producer® to capture exhaustive contact records (notes, photos, family details), automate follow‑ups and drip campaigns, and leverage productivity tools that streamline daily work. The result: sustained high production (42 sides in a year), the ability to operate efficiently without an assistant, stronger referral pipelines, and a documented business that increases resale value and supports continued growth and mentorship.