Case Study: Talford Realty International achieves increased seller leads and automated client follow-up with Top Producer

Seller Lead Gen Made Easy With Your Database

Top Producer spotlighted Joetta Irving Talford, a Keller Williams agent who leads the three-person Talford Group in South Carolina. Facing the common agent challenge of turning a large database into consistent seller leads and staying top of mind with nearly 4,000 contacts, she needed an efficient way to follow up without losing personal touch amid a busy schedule.

Joetta used Top Producer CRM—integrated with realtor.com and FiveStreet—leveraging the Follow-up Coach, ready-made email templates, automated Market Snapshot reports and mobile access to reach contacts quickly and consistently. The approach produced immediate leads (one “Hey, how’s it going?” email turned into a buyer inquiry), helped her put 10 homes under contract in a month, and supported a business where roughly 80% of growth comes from repeats and referrals.

Talford Realty International

Joetta Irving Talford

Agent