Case Study: Century 21 New Millennium achieves long-term listing wins through consistent follow-up with Top Producer

Century 21 New Millennium - Customer Case Study

Top Producer CRM partnered with Michelle, an 18-year real estate veteran juggling a young family and a growing team, who manages nearly 1,300 contacts and relies entirely on repeat business and referrals. Her challenge was staying organized, executing consistent long-term follow-up with leads she’d never met, and scaling team coordination without paid lead generation.

By using Top Producer’s home-page overview, action plans and the Follow-up Coach with ready-made email templates, Michelle automated disciplined follow-up, tracked team assignments, and kept transactions and tasks visible in one place. The result: after six years of consistent contact she won a listing from a lead she’d never met, expanded her team by three agents, and significantly streamlined onboarding and follow-up across her business.

Century 21 New Millennium

Michelle Wilson

Agent