Case Study: Carle Properties achieves 20-minute daily lead generation and organized, trackable follow-up with Top Producer

Carle Properties - Customer Case Study

Carle Properties, a family-run brokerage in Little Rock known for its $495 full-service listing plan, needed a way to stand out and keep pace with growing business. Despite closing many deals, agents—especially Michael Allen—were relying on sticky notes and scattered contact lists, with little visibility into lead sources, follow-up history, or pipeline status.

Michael implemented Top Producer® CRM, importing leads, using the Follow‑up Coach and Sales Pipeline to categorize contacts and track outreach. The system cut daily lead‑gen from hours to about 20 minutes, let him call dozens of prospects quickly (47 calls in 35 minutes) and capture listing appointments, and gave him clear, real‑time visibility into his business—now being rolled out to help his mother manage her 15–20 listings.

Carle Properties

Michael Allen

Carle Properties