Case Study: Wixon boosts organic rankings and lead generation with Top Floor

Wixon boosts organic rankings, conversions, and website performance in year one with Top Floor

Wixon, a fully integrated food and beverage ingredient leader, was unhappy with its brand perception and wanted its website to better communicate its full range of services beyond being a spice company. The company approached Top Floor for help improving its customer journey and increasing lead generation through SEO and web design services.

Top Floor began with a competitor analysis to rethink Wixon's messaging and keywords. Their solution included redesigning the homepage with compelling imagery and subtle animations to guide users and highlight key services. In the first year, Wixon saw a tremendous increase in organic search rankings, user experience, conversions, and overall website performance, successfully repositioning itself as a complete food and beverage company.

Wixon