Case Study: Rapid Prep boosts website UX, paid traffic, and conversions with Top Floor

Rapid Prep boosts paid traffic 51% with Top Floor

Rapid Prep, a full-service provider of industrial equipment rentals, partnered with Top Floor for a website redesign. Their new marketing manager sought a modern website that better reflected the company's value and improved the user experience. Key challenges included communicating diverse industry applications, enabling multiple product quotes, and integrating instant support via LiveChat.

Top Floor's solution involved creating a visually appealing design with a strategic sitemap to guide users. They built new industry application pages for SEO and developed a unique Quote Cart feature for multi-product quote requests, integrating LiveChat for instant communication. As a result of Top Floor's comprehensive work, which also included ongoing PPC campaign management, Rapid Prep saw a 51% increase in paid website traffic and a 104% increase in conversions.

Rapid Prep