Case Study: Multi-Fab Products, LLC improves eCommerce usability and dealer ordering with Top Floor

Multi-Fab Products, LLC boosts dealer eCommerce with Top Floor’s mobile-responsive redesign

Multi-Fab Products, LLC, a manufacturer of loading dock equipment parts, faced an outdated website that hindered their ecommerce workflow and created manual work for staff. They partnered with Top Floor for a web design and development solution, seeking a mobile-responsive site that could better organize their vast product selection and facilitate online orders for U.S. and Canadian dealers.

Top Floor collaborated with Multi-Fab to create a modern, mobile-responsive website with a robust site search and a reorganized product navigation by parts, brands, and categories. The new site allows dealers to efficiently find and purchase items, including via detailed schematic drawings. The results included a refreshed look, seamless ecommerce functionality, and measurable improvements in website traffic, a decreased mobile bounce rate, and increased pages per session.

Multi-Fab Products, LLC