Case Study: Goodway Technologies boosts PPC performance with Top Floor

Goodway Technologies lowers cost per lead with Top Floor PPC

Goodway Technologies, a manufacturer of industrial maintenance products, was struggling with a high cost per lead and declining conversions from their PPC campaigns managed by previous agencies. They turned to the vendor Top Floor for expertise in PPC and digital advertising to address these inefficiencies.

Top Floor conducted a deep analysis of the existing account, finding poor structure and untargeted keywords. Their solution involved restructuring the PPC campaigns by product and industry, researching relevant keywords, and aligning ad budgets with seasonal product demand. The results were rapid improvements, with Top Floor delivering more relevant ad messaging and ongoing optimization for continued performance.

Goodway Technologies