Case Study: FTMaintenance boosts lead generation and credibility with Top Floor

FTMaintenance boosts lead generation with Top Floor’s content-driven website and 3 audience-focused homepage paths

The customer FTMaintenance, a CMMS software company, needed to overhaul its outdated and generic website to support the launch of its next-generation product and improve its sales and professional image. They engaged the vendor Top Floor for web design and development services.

Top Floor implemented a content-driven solution focused on SEO and lead generation, creating a new website with targeted industry landing pages and a prominent demo request feature. The result was a professional site that successfully portrays FTMaintenance as a credible and trustworthy software vendor, effectively supporting their sales process.

FTMaintenance