Case Study: Athea Laboratories modernizes its website and boosts marketing with Top Floor

Athea Laboratories modernizes 400+ product offerings with Top Floor

Athea Laboratories, a manufacturing company that produces and private labels hundreds of liquid, wet wipe, and powder formulas worldwide, needed a website redesign because its proprietary CMS had become outdated and difficult to support. Athea turned to Top Floor for SEO and web design and development to create a stronger foundation for future marketing, improve user experience, and make it easier for the team to manage content on their own.

Top Floor rebuilt the site in a stable, non-proprietary CMS with a mobile-responsive design, improved conversion opportunities, and SEO best practices built in. The new website also enhanced site search, added a rep locator, and restructured product detail pages, giving Athea a modern online presence that better reflects its brand and supports sales and marketing efforts, with the biggest impact coming from the improved backend editing capabilities and easier ongoing content management.

Athea Laboratories