Case Study: Stoke the Fire boosts online sales with Top Draw's hands-on PPC training

Stoke the Fire boosts sales by 67% with Top Draw

Stoke the Fire, a BC-based craft brand, was struggling to translate its local market success into effective online sales through digital advertising. Their ads were underperforming, and the team lacked confidence in their strategy, unsure if they were reaching the right audience or wasting budget. They partnered with vendor Top Draw not for full management but for a hands-on PPC training program to gain the knowledge to drive their own growth.

Top Draw's solution was a customized, interactive training program using the client's live campaigns. This coaching empowered Stoke the Fire's team to manage and optimize their ads, leading to a 67% surge in total sales and an 86% increase in online orders. The vendor provided a strategic foundation and a repeatable ad structure, giving the client long-term confidence and capability to maximize their ROI internally.

Stoke the Fire