Case Study: SHAPE Properties boosts foot traffic and lowers PPC costs with Top Draw

Shape Properties lowers cost-per-conversion by 18% with Top Draw

Shape Properties, a commercial real estate developer with multiple retail locations, was struggling to drive sufficient foot traffic and quality conversions through their existing Pay-Per-Click (PPC) campaigns. Their goal was to get more people to visit their retail properties, but they needed help to cut through the digital noise. They partnered with the digital marketing agency Top Draw for a strategic PPC solution.

Top Draw implemented advanced conversion tracking to measure actual store visits, created always-on campaigns targeting users searching for retail destinations, and developed holiday-specific campaigns for peak seasons. This data-driven approach resulted in an 18% reduction in cost-per-conversion for Shape Properties. Top Draw's management also provided valuable customer behavior insights and freed up the client's marketing team to focus on other initiatives, confidently driving more customers and business growth.

Shape Properties