Case Study: Salted achieves 77% higher sales with Top Draw’s website optimization and Meta ad training

Salted boosts sales 77% with Top Draw

Salted, a luxury retailer of handcrafted salted caramels based in Alberta, partnered with vendor Top Draw to overcome challenges in scaling their e-commerce business. Their existing website lacked strong SEO performance and an intuitive user experience, while their Meta ad campaigns were not effectively driving sales. They sought a more polished digital foundation and the in-house skills to manage their own advertising for sustainable growth.

Top Draw implemented a two-phase solution, beginning with a website optimization focused on SEO and UX/UI enhancements to create a more conversion-ready platform. This was followed by personalized, hands-on Meta ads training for Salted's team. The results were significant, with the retailer achieving a 77% increase in total sales and a 160% rise in total orders, empowering them with a scalable strategy for continued growth.

Salted