Case Study: Melcor Developments boosts leads and lowers cost per lead with Top Draw

Melcor Developments cuts cost per lead to $3-4 with Top Draw

Melcor Developments Ltd, a prominent real estate development company, faced the challenge of managing ineffective and time-consuming digital marketing campaigns across its 14 distinct locations. They partnered with the vendor Top Draw to streamline their PPC management and gain clearer insight into their marketing ROI and the complex homebuyer journey.

Top Draw implemented a comprehensive solution including expert PPC management, a seamless transition to GA4, and deep conversion tracking. This strategy delivered a measurable impact, driving down the cost per lead to an average of $3-4 and freeing up Melcor's internal team to focus on strategic tasks. The results provided by Top Draw gave Melcor the confidence to invest in future growth.

Melcor Developments Ltd