Case Study: MCSnet builds awareness for rural internet and community impact with Top Draw

MCSnet builds a sustainable rural internet campaign with Top Draw over years

MCSnet, a local internet provider for rural Albertans, faced the challenge of building awareness for its high-speed internet services and communicating its deep commitment to community investment. The company partnered with vendor Top Draw Inc. to develop a marketing strategy and brand identity that would highlight how MCSnet nurtures the communities it serves.

Top Draw Inc. developed an insightful campaign that positioned MCSnet's services within a narrative of creating real connections. The solution included a warm and optimistic brand identity, video spots featuring local community members, and an omnichannel approach using digital marketing, social media, and out-of-home advertising. The result was a sustainable, shareable narrative that armed MCSnet with a marketing campaign built to evolve and continually optimize for success as it grows its Community Connections program.

MCSnet