Case Study: Gray Haus achieves 710% sales growth with Top Draw’s digital ads and email marketing

A Top Draw Case Study

Preview of the Gray Haus Case Study

Gray Haus boosts sales 710% with Top Draw

The customer, Gray Haus, a Calgary-based bag retailer, needed a digital marketing strategy to effectively reach its target audience and showcase its brand value. They partnered with the vendor, Top Draw, to implement a targeted campaign for Mother's Day using email marketing and Meta ads.

Top Draw executed a multi-pronged solution involving an email campaign with a compelling offer and targeted social media ads. This strategy drove a 710% increase in sales and a 635% rise in orders. A key result was that a Meta ad spend of $350 generated $17,560 in new product purchases for Gray Haus, demonstrating the significant return on investment achieved by Top Draw.


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