Case Study: Tigo increases subscriber revenue with Toovio

Tigo - Customer Case Study

Tigo, a telecom operator in Paraguay, was facing challenges with its manual and labor-intensive marketing processes. These outdated methods for customer segmentation and campaign targeting were slow, not scalable, and cost-prohibitive, causing the company to lose effectiveness and time to market.

To address this, Tigo implemented Toovio's AI-powered trigger-based marketing solution. The Toovio platform automated segmentation and used AI to determine and deliver the next best offer to customers in real time via SMS and USSD. This solution drove a 90% increase in incremental revenue and boosted campaign response rates from 4% to 15%, allowing Tigo to completely discontinue its manual processes.

Tigo