Case Study: Tigo achieves 90% revenue growth with Toovio's AI marketing solution

Tigo boosts incremental revenue 90% with Toovio

Tigo, a telecom operator in Paraguay with 5 million subscribers, faced a significant challenge with its manual, slow, and costly marketing campaign processes. These labor-intensive methods for segmentation and targeting were not scalable, causing delays that reduced campaign effectiveness. To address this, Tigo partnered with vendor Toovio to implement its trigger-based marketing solution.

Toovio replaced Tigo's manual workflows with an AI-driven approach that used real-time data and next best offer methodology to personalize upsell, cross-sell, and retention campaigns. This solution delivered targeted offers via SMS and USSD based on individual customer behavior and channel preference. The results were substantial, with Toovio's implementation driving a 90% increase in incremental revenue and boosting response rates from 4% to 15%. The AI automated segmentation, generating new models in days instead of weeks, leading Tigo to discontinue all manual processes within six months.

Tigo