Case Study: Lifetime Fitness drives incremental revenue and personalized cross-sell with Toovio

LifeTime Fitness - Customer Case Study

Lifetime Fitness, a luxury fitness brand, sought to drive sales without resorting to discounting promotions. Their challenge was to deliver hyper-personalized and contextually relevant digital messaging to members across email, push notifications, and SMS. To achieve this, they partnered with Toovio.

To solve this, the Toovio platform was implemented to analyze member behavior across multiple real-time data sources. The solution used AI and a decision engine to trigger personalized digital messages, experimenting with content, channel, and timing. This initiative driven by Toovio delivered a 10% incremental increase in annual top-line revenue, with 75% of its experiments successfully driving incremental sales.

Lifetime Fitness