Case Study: GTT cuts telecom churn from 4% to under 1% with Toovio's AI-driven churn management

GTT cuts churn from 4% to under 1% in 6 months with Toovio

GTT, a telecoms operator in Guyana, faced the challenge of consistently high customer churn rates of 4% per month. To address this, they partnered with the vendor Toovio, which applied its AI-driven data analysis services to the problem.

Toovio's solution used feature engineering on transactional data to identify key behaviors leading to churn, creating actionable customer-level insights. This allowed GTT to run targeted experiments with specific offers. As a result, Toovio helped GTT reduce its monthly churn rate to under 1% within six months, leading to the program's expansion.

GTT