Case Study: GTT reduces churn with Toovio

GTT - Customer Case Study

GTT, a telecoms operator in Guyana, faced a significant challenge in reducing its monthly customer churn rate, which was consistently at 4%. To address this, the company partnered with Toovio, which utilized its data analytics and AI services to analyze the operator's low-level transactional data.

Toovio employed feature engineering and AI to model customer behavior and identify key attributes correlating with churn. This created a new, actionable data stream that allowed GTT to run targeted experiments with offers designed to retain customers. As a result of this solution, churn dropped to under 1% within just six months. Due to this measurable success, the program with Toovio was expanded to include triggers for lapsed customers and to maintain these low churn levels.

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