Case Study: Universal Accounting achieves an average 7% sales increase and 4% monthly conversion lift with Toonimo

Universal Accounting - Customer Case Study

Universal Accounting, a fast‑growing educational accounting company with roughly 10,000 enrolled students, needed to convert large volumes of unique website visitors into paying customers and provide clearer guidance when users were choosing a program. Toonimo was engaged to address this enrollment conversion priority using its SaaS digital walkthroughs — audio‑visual overlays and guided coach marks that highlight core values and calls-to-action.

Toonimo implemented targeted audiovisual walkthroughs, interactive text‑bubble CTAs, and adjusted trigger placement and messaging to guide visitors all the way to the signup page. The changes delivered immediate, measurable impact: an instantaneous ~4% increase in conversions per month (99% statistical significance) and an average ~7% increase in sales month-over-month, accelerating registrations for Universal Accounting.

Universal Accounting