Case Study: JVL Jewelry achieves 7% sales lift and 29% lower support costs with Toonimo

JVL - Customer Case Study

JVL, an online jewelry retailer specializing in wedding bands, faced difficulty differentiating many similar products and giving shoppers a personal, in-store–like experience. JVL wanted to add a human touch to the website to guide visitors through selection and checkout, reduce support calls, and lower cart abandonment. To address this, JVL partnered with Toonimo and deployed Toonimo’s digital walkthrough platform (SaaS overlays with voice and graphical guidance).

Toonimo implemented on-site, interactive walkthroughs that guide shoppers through product selection and the checkout process, answering common questions and simulating a personal sales touch. As a result, JVL saw a 7% increase in sales, a 29% reduction in customer support costs, reduced cart abandonment, and higher on-site engagement and time—demonstrating Toonimo’s measurable impact on conversions and support efficiency.

JVL

Jose Salazar

Chief Operating Officer