Case Study: Bankrate, Inc. achieves 27% increase in agent sign-ups and 40% longer time on site with Toonimo

Bankrate, Inc - Customer Case Study

Bankrate Inc., a consumer financial services company that connects consumers with insurance agents, faced low user engagement and poor agent sign-up rates despite high site traffic. Seeking clearer messaging and stronger calls to action, Bankrate partnered with Toonimo to deploy its audio-visual digital walkthroughs (SaaS overlays with voice and coach marks) to better explain the service and guide visitors.

Toonimo implemented interactive, multi-page audio-visual walkthroughs and trigger buttons that guide users through quote and sign-up funnels. The result: sign-up landing page conversions improved by about 27% and time on site increased by 40% (with average conversion lifts around 30% and one placement up 58%), prompting Bankrate to roll out Toonimo across additional properties.

Bankrate, Inc

Scott Axcell

Vice President Marketing