Case Study: PittaRosso increases sell-through and margin with ToolsGroup Markdown.io

PittaRosso

PittaRosso, a leading Italian shoe retailer with more than 200 stores in Europe, was dealing with persistent inventory issues after the Covid-19 pandemic. The company needed a faster way to clear excess product, especially old stock that was taking up space needed for new collections, while avoiding the negative brand impact of frequent promotions. It worked with ToolsGroup.

ToolsGroup, through Evo Markdown.io, implemented a responsive, per-item markdown strategy that used historical sales data, market and competitor data, inventory levels, price elasticity, and markdown history to recommend pricing by store. Within the first season, PittaRosso increased sell-through by 14.3%, reduced previous season overstock by 21.4%, sold 4.1 million more units, and achieved €4.2 million in margin growth.

PittaRosso