Case Study: Mobo Mexico achieves 6.3% revenue growth with ToolsGroup's Evo Price.io

Mobo

Mobo Mexico, a leading electronics retailer with over 200 stores nationwide, wanted a better way to price products across different regions. Its nationwide pricing and simple promotion rules were not matching local demand, and the company needed a more dynamic approach without harming customer loyalty or overcomplicating operations.

Mobo Mexico worked with ToolsGroup, through Evo Price.io, to implement responsive AI pricing with weekly, store-level price and promotion recommendations based on local sales, socioeconomic, and competitor data. In a six-week pilot across 15 stores, the approach delivered 6.3% revenue growth, 7% margin growth, and 2% higher average per-piece product sales, and it later contributed to $12 million in top-line growth opportunities.