Case Study: Laithwaites boosts margins and revenues with ToolsGroup’s Price.io

Laithwaites

Laithwaites, a UK wine retailer, faced an unprecedented pricing challenge after Brexit disrupted exchange rates and raised import costs by 20%. The company needed a faster way to understand competitor responses and adjust prices without hurting sales, while keeping experienced wine buyers involved in the process.

Laithwaites partnered with ToolsGroup’s Evo, using Evo Price.io as an integrated responsive pricing solution. ToolsGroup’s prescriptive AI analyzed real-time competitor prices, evolving costs, and more than one million market price points every week, helping deliver an additional £5.5 million in margin, a 3.1 margin point increase, and 3% growth in long-term revenues.

Laithwaites