Case Study: Granarolo improves promotional forecasting and cuts inventory with ToolsGroup

Granarolo boosts forecast reliability by 5pp with ToolsGroup

Granarolo, a major Italian dairy company, faced significant challenges in managing its complex supply chain due to short product shelf life and intense promotional pressures. With thousands of promotions annually causing massive demand spikes, the company needed to optimize inventory, gain full visibility, and reduce obsolescence. To address this, Granarolo partnered with ToolsGroup for a demand planning and inventory optimization solution.

ToolsGroup implemented its machine learning-powered Promotions Forecasting to accurately predict promotional demand peaks. This solution provided Granarolo with highly reliable demand plans and optimized inventory levels across its strategic, tactical, and operational planning. The results were substantial: ToolsGroup helped increase forecast reliability by 5 percentage points, reduce inventory levels by more than 50%, and cut delivery time in half, which significantly minimized product obsolescence and improved freshness.

Granarolo