Case Study: Outerknown becomes more data-driven in planning and merchandising with Toolio

Outerknown joins Toolio to become more dynamic and data-driven in planning and merchandising

Outerknown, the sustainable apparel brand founded by Kelly Slater, partnered with Toolio to improve planning and merchandising as the company grew quickly. As demand for sustainable fashion accelerated, Outerknown needed a more effective way to plan and manage inventory than spreadsheets could provide.

Using the Toolio merchandising platform, Outerknown gained greater visibility, automation, and insights to plan more dynamically and make faster, more data-driven decisions. Toolio’s solution is intended to help Outerknown react in real time and support its mission to achieve full circularity by 2030, though the case study does not include specific quantitative results yet.

Outerknown